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Anders G Lonnberg, Commissioner-General of the Committee for Sweden’s Participation at Expo 2020 Dubai talks about the Swedish Pavilion and its theme
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How did the abstraction for the pavilion appear about?
When starting the artistic action abaft the Swedish pavilion, the catechism airish by all three adviser architects was — What is Swedish? The acknowledgment was unanimous; we all had the aforementioned account of Sweden in apperception with the backwoods and board construction. When overlooking the all-inclusive acreage of Sweden, you apprehend how abundant of the country that is covered with forest. Even abutting to the basic Stockholm, one may acquisition several forests.
Constructing the pavilion absolutely out of copse is additionally allotment of the able Swedish focus on sustainability. By application copse instead of animate or concrete, we are abbreviation our appulse on the climate. In fact, already absolutely constructed, the Swedish pavilion will bind up to 2,000 bags of carbon dioxide. That it absolutely impressive!
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The Swedish pavilion “The Forest” is accordingly a admixture of close Nordic backcountry and Arabic geometric design, bringing calm the two cultures.
Please busy on Sweden’s Expo 2020 Affair Co-creation for innovation.
Swedes accept for a continued time collaborated and co-created. It is accustomed in Sweden that if we advance ability from all sectors and put it calm into article new, you can do a lot of good, both for us in Sweden and abroad. Co-creation for addition accordingly becomes a accustomed affair in our pavilion.
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– Anders G Lonnberg, Commissioner-General of the Committee for Sweden’s Participation at Expo 2020 Dubai
We would like visitors to feel enlightened, additional with activity and with a activity that they can contribute. During our co-creative sessions, we will allure visitors to co-create new solutions for a acceptable approaching based on innovation, creativity, civic needs and sustainability. During their chargeless airing in the Forest, the visitors are offered a alternation of adapted and abrupt adventures in a absolutely affiliated and alternate environment.
The UAE and Sweden are key trading partners. How does Sweden seek to accretion absorption through Expo 2020, both culturally and economically?
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Given the actuality that this is the aboriginal Expo to be organized in the Middle East, it provides the UAE and the arena with abundant befalling to present itself in a absolute spirit. We are attractive advanced to creating stronger business ties to the arena and to actualize a belvedere on which we can advance the exports of Swedish companies to actualize growth.
Which are the Swedish business ally or brands that will acquisition representation at the Sweden Pavilion. How were the brands selected?
The funds provided by the government are codicillary on the affiance of the business area to accounts bisected of the absolute cost, 180 actor SEK. Today we assignment with both beyond and abate companies as able-bodied as with industry and bounded clusters. Our official ally as of today are Volvo, AstraZeneca, LKAB, Ericsson, SAAB, Axis and Elekta.
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Could you bandy some ablaze on the different events, exhibitions etc, that Sweden will be hosting at the Sweden Pavilion?
Expo 2020 in Dubai provides a all-around belvedere to advertise Swedish appetite for the future. Through a able accord amid the government, clandestine sector, academia and civilian society, the Swedish pavilion will present the absolute best and avant-garde solutions that are all-important to accommodated tomorrow’s challenges. This time, the architecture of our pavilion the Backwoods — anchored in the Sustainability district, is added of a account in itself, as the absolute architecture in copse for us becomes an act of sustainability. For Sweden’s National Expo Day, 15 December 2020, we accept article absolute appropriate planned in the accurate spirit of Alfred Nobel, and that promises high-level attendance.
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